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Innovation, Product Development and Commercialization: Case Studies and Key Practices for Market Leadership, by Dariush Rafinejad
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Innovation, Product Development, and Commercialization is a highly recommended practical book to help every manager and executive succeed in today s competitive environment.
--Gerald Z. Yin, Ph. D., Chairman and CEO, Advanced Micro-Fabrication Equipment Inc. (AMEC)
This comprehensive reference presents a unique holistic approach to innovation, product development and commercialization. It illustrates how to integrate business, market, technology and resource strategies for optimal product development decisions and global commercialization success. The author provides guidance on matching technology innovation to market opportunities, and details best practices for commercialization of innovation and new products and continuous improvement of existing products.
KEY FEATURES
Details how to manage portfolios of technologies and products for market leadership
--Covers commercialization of innovation and new products in high-tech markets
--Provides state-of-the-art, proven best practices in executing new product development projects, including R&D and marketing, design and process engineering, quality, and management, supported by real case studies and practical examples
--Presents analytical tools to support insightful and intuitive explanations
--Offers a free downloadable model for identifying underperforming areas of your business rooted in innovation, product development and commercialization practices, as well as teaching notes for instructors available from the Web Added Value Download Resource Center at www.jrosspub.com
- Sales Rank: #1110216 in Books
- Brand: Brand: J. Ross Publishing
- Published on: 2007-06-15
- Original language: English
- Number of items: 1
- Dimensions: 10.23" h x 1.09" w x 7.23" l, 2.04 pounds
- Binding: Hardcover
- 432 pages
- Used Book in Good Condition
Most helpful customer reviews
0 of 0 people found the following review helpful.
excellent reference
By LPK
It is a well-structured book combining theory with real cases that walks the reader through the whole journey from innovation to commercialization. The writing is concise and clear. A good reference for me from now on..
0 of 0 people found the following review helpful.
Three Stars
By Luis Alexis Velasquez
It does not provide an innovative and relevant content respect its promising Title.
0 of 2 people found the following review helpful.
Can have a glimpse.
By Ming-Tzung Hsu
The book only a first half can be a reference.
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